Building Employee Champions of Your Mission

B the Change Weekly: July 12, 2019

Delivered on Fridays, B the Change Weekly delivers the most important and most relevant stories about people using business as a force for good. The newsletter features a weekly note from the B the Change team alongside insight and context on the stories we share here on Medium. Below is our latest roundup. To receive these insights directly in your inbox, sign up for B the Change Weekly today. Now on to the good stuff:

Stash Tea employees are involved in community outreach events that include yoga and other wellness activities. (Photo courtesy Stash Tea)

“B Corp really is a movement that needs to be built into your values and principles.”

That observation comes from Saran Snyder of Stash Tea, a newer member of the Certified B Corporation community. In this week’s article from B the Change, Snyder and others at Stash Tea share how the B Corp certification process — with its number crunching, data gathering, and internal questioning — evolves from a to-do list to a way of doing business.

By engaging more workers with the significance of certification and business as a force for good, Stash Tea and other B Corps strengthen employee involvement and attract customers who look for purpose-driven companies — two factors that also contribute to a stronger bottom line.

This week in B the Change Weekly, we share more examples of businesses connecting with their workers and community while building the B Economy and a more sustainable future.

In community,

B the Change

As Canada’s only bank dedicated to entrepreneurs, BDC offers informational sessions about B Corps to share the benefits and build the B Corp community. (Photo courtesy BDC)

Empowered Employees, Stronger Businesses

Many B Corps have long been champions of the environment and their communities, but certification reinforces the importance of that work for the long term and codifies it in their operations. Certification also serves as a connection point for workers and a path to customer loyalty.

On B the Change, learn how B Corps Stash Tea and BDC build employee involvement around certification, survey workers to gauge their satisfaction and glean new ideas, and set up their businesses and communities for future success and social impact.

Athleta: An Active Champion for B Corps

When women’s active apparel company Athleta became a B Corp, it embraced certification and the opportunity to use business as a force for good. Next up: Explaining the change and effectively expressing what it means to all the company’s employees — including at each retail location — and customers?

Learn how the Gap Inc. subsidiary is using strategic employee and customer engagement to become an empowered champion of B Corps in this B the Change article.

A Structure for Successful Social Impact

In its first months as a B Corp, Success Rehabilitation has made it a priority to integrate social impact into its culture, values and strategy, and learned several lessons on how best to weave B Corp into your community and operations.

On B the Change, Success Rehabilitation shares five tips for other B Corps looking to structure themselves for future growth and improvement — and the important role that employees and community play in that growth.

This Week on B the Change

Here’s your chance to catch up on all the good stuff we shared this week:

B the Change gathers and shares the voices from within the movement of people using business as a force for good and the community of Certified B Corporations. The opinions expressed do not necessarily reflect those of the nonprofit B Lab.

Building Employee Champions of Your Mission was originally published in B the Change on Medium, where people are continuing the conversation by highlighting and responding to this story.