B The Change Weekly: April 17, 2020

(Photo by Tim Mossholder on Unsplash)

Delivered on Fridays, B the Change Weekly delivers the most important and most relevant stories about people using business as a force for good. The newsletter features a weekly note from the B the Change team alongside insight and context on the stories we share here on Medium. Below is our latest roundup. To receive these insights directly in your inbox, sign up for B the Change Weekly today. Now on to the good stuff:

When every day brings new challenges, we realize the value and strength of our communities: personal, professional, and geographical. For Certified B Corporations, a like-minded business community has already been serving as a source of strength and serves an example for others seeking similar footing in these unprecedented times.

B Lab Global Ambassador Kim Coupounas says it best in the newest B Lab Voices article: “As a community that’s built on a foundation of trust, love and shared values, B Corps in particular have been showing how business can practice interdependence — sharing resources and information, serving their communities together, being a sounding board and source of understanding and solace for one another, and collaborating for real-time solutions.”

Together, B Corps can stay rooted, seek courage, and find inspiration for long-term strength.

Weather the Storm, Together

The global economic shift amid the coronavirus pandemic has created real and immediate health and financial needs and hardship for many. For B Lab Global Ambassador Kim Coupounas, these challenges bring back memories of the 2008 financial crisis and serve as a reminder of the strength that B Corps can find together.

In this B Lab Voices article, she writes: “Now is the time for you to lean into your community, more than you ever have. … We can be the eye in the center of the storm for one another. In community, we can navigate these turbulent waters in the months ahead.”

Lead with Love

The B Corp women CEOs who make up We The Change know the challenges of running a business. During the coronavirus crisis, they are turning to the expertise, commitment, and support in their community to navigate these unsettling times and come through stronger.

On B The Change, learn more about two We The Change projects designed to serve the B Corp community — and how B Corps are rising to meet the challenge.

Plan B for Corporate Bailouts

U.S. lawmakers shaping the CARES (Coronavirus Aid, Relief, and Economic Security) Act for public companies are focusing on safeguards to avoid self-serving stock buybacks, cap dividend payments, and corral managerial compensation and bonuses.

On B The Change, Russ Stoddard of B Corp Oliver Russell outlines why requiring companies that receive government bailouts to become benefit corporations would deliver a valuable and long-lasting ROI to society.

Stay in the Know

Here’s your chance to catch up on recent articles:

B the Change gathers and shares the voices from within the movement of people using business as a force for good and the community of Certified B Corporations. The opinions expressed do not necessarily reflect those of the nonprofit B Lab.


Find Strength in Interdependent Leadership was originally published in B The Change on Medium, where people are continuing the conversation by highlighting and responding to this story.


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