B the Change Weekly: November 1, 2019
Delivered on Fridays, B the Change Weekly delivers the most important and most relevant stories about people using business as a force for good. The newsletter features a weekly note from the B the Change team alongside insight and context on the stories we share here on Medium. Below is our latest roundup. To receive these insights directly in your inbox, sign up for B the Change Weekly today. Now on to the good stuff:
Becoming a Certified B Corporation demonstrates a company’s commitment to all stakeholders, and it also demonstrates a commitment to the interdependent nature of the B Corp community.
In short, we’re in this together.
How that plays out in everyday business can take many forms, from marketing collaborations to inclusive hiring practices to financial investments. This week we highlight B Corps leading by example, with and for their B Corp colleagues.
Fully Acquisition Helps Fuel B Corp Future
An acquisition agreement between B Corp Fully and Knoll, an 80-year-old furniture company, will help grow the online furniture business and strengthen the B Corp movement for the future. By incorporating a donation to B Lab and a regional B Corp group to strengthen their work in using business as a force for good, the agreement demonstrates the role of collaboration and community in growing the B Economy.
Collaborating to Reach Consumers in the Grocery Aisle
A collaboration involving three New England-based B Corps demonstrates how a marketing campaign can empower consumers and educate workers at partner organizations. The campaign by Pete and Gerry’s Organic Eggs, Cabot Creamery, and Stonyfield Organic encouraged customers to consider the power of their everyday purchases, at the grocery store and beyond.
How B Corps Can Ease Employment Barriers
Creating a more inclusive workplace means creating opportunities for all people, and B Corps are taking steps to expand their employment opportunities. B Lab UK hosted an event earlier this year focusing on how businesses and workers can expand their candidate pools to include people in marginalized groups, such as refugees.
Stay in the Know
Here’s your chance to catch up on all the good stuff we shared this week:
- Fully Grows as a Force for Good — for B Corp Community and as Part of Larger Company: Fully Acquisition by Knoll Comes With B Corp Donation to Fuel B Local Effort
- How to Spot (and Ward Off) an Impact Vampire: Ask Tough Questions Before You Allocate Your Capital Or Your Attention
- 5 Ways to Lead Your Industry in Influence: How Businesses Can Provide Added Value Through Advocacy and Education
- The Evolution of the Entrepreneurial Spirit: Turning Raw Ambition into Compassionate Focus, Pigeonly CEO Frederick Hutson Helps Inmates and Their Families Around the World
- Frightfully Good: Vote Every Day with Your Treats: Share Your Values This Holiday Season with Sweets from B Corps
- Sharing, Adapting and Scaling Solutions as ‘Zebras Unite’: Astrid Scholz Shapes Platform to Spur Progress on Sustainable Development Goals
B the Change gathers and shares the voices from within the movement of people using business as a force for good and the community of Certified B Corporations. The opinions expressed do not necessarily reflect those of the nonprofit B Lab.
Our B Corp Community Supports Building Community was originally published in B the Change on Medium, where people are continuing the conversation by highlighting and responding to this story.
