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B the Change Blog

B the Change promotes stories of people using business as a force for good.

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Building a Better World, Starting with the Health of Their Communities

B Corps Use Business to Improve Social and Environmental Factors that Have a Big Impact on Our Well-BeingNorthwest Permanente, a Portland, Oregon-based medical group with more than 1,300 physicians and clinicians, is a2019 Best For The World honoree in...

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B the Change Week in Review

More people are seeking jobs that align with their values and create positive change for their communities and the environment, and more companies are noticing and aligning with this change. By acting with purpose to benefit all stakeholders—including ...

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How B Corps Balance Benefit for All with Workers’ Well-Being

CEO of UK B Corp Explores the Relationship Between Doing Good in the World and Meeting High Employment StandardsBy Tom Rippin, On Purpose founder and CEOAt On Purpose, we believe in putting purpose before profit. We are a community that helps you find ...

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Gen Z Is Shaping the Future of Work

How Employers Like Athleta Are Stepping Up to Meet the Values of the Next Generation(Photo by Athleta)When the apparel brand Athleta decided to become a Certified B Corporation and legal benefit corporation, its decision was largely motivated by wantin...

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You Did It: B Corp Community Holds Business Roundtable Accountable

B the Change Weekly: August 30, 2019Delivered on Fridays, B the Change Weekly delivers the most important and most relevant stories about people using business as a force for good. The newsletter features a weekly note from the B the Change team alongs...

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Transforming Capitalism for the 21st Century: It’s Time to Upend Shareholder Primacy

Business Roundtable CEOs Should Back Their Words with Action and Create Value for All StakeholdersBy Jay Coen Gilbert, Andrew Kassoy and Bart HoulahanIn a recent announcement, the Business Roundtable added their voice to a steady drumbeat of important ...

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How Being Human on the Job Can Lead to Business Transformation

Author Aaron Dignan Shares Path to Change in ‘Brave New Work’By Vanessa ChildersAaron Dignan is the founder of The Ready, an organization design and transformation firm that helps companies like Johnson & Johnson, Charles Schwab, and Airbnb break f...

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Building a ‘Better’ (Plastic-Free, Waste-Free and Toxic-Free) Business

Kate Jakubas Shares Her Honest and Eco-Friendly Approach to Creating Household Cleaning Productshttps://medium.com/media/e09a3b3cba0727707e393cb0bfbff884/hrefWhile obtaining her master’s degree in environmental engineering, Kate Jakubas of Meliora Clea...

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To Rediscover the Purpose of Business, Look to Its Origins

A View for the Future: Emerging Economic Leaders Expand Goals to Include People and PlanetThis post is contributed by James Perry in his personal capacity. Perry is co-founder and co-owner of COOK, founding partner of Snowball Impact Investment Managem...

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Why Business Needs to ‘Democratize Organic’ If We’re to Achieve a More Inclusive and Regenerative…

Why Business Needs to ‘Democratize Organic’ If We’re to Achieve a More Inclusive and Regenerative EconomyB Corp Happy Family Organics Offers Programs to Increase Access to Organic Food and Nutrition EducationCreated in Partnership with B Corp Happy Fam...

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How Corporate Citizenship Creates Positive Outcomes

B Corp Success Rehabilitation Sees Worker and Client Benefits Thanks to Social Impact StrategiesContinue reading on B the Change »

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B the Change Week in Review

Members of the Business Roundtable—made up of CEOs from many of the largest U.S. corporations—recently released a new statement of purpose saying business should consider all stakeholders, rather than focusing on shareholders. This focus on workers, en...

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How to Create Global Impact Through Your Company’s Everyday Operations

Canadian B Corp SureCall Extends Reach Through Social Enterprise ProjectsMost of us want to make a positive change in the world, but how can businesses do that and keep the mandate of sustainability and success within an organization? SureCall made an ...

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Dear Business Roundtable CEOs: Let’s Get to Work

A Call to Put Words into Action from B Corp LeadersOn August 19, the Business Roundtable made an announcement that the purpose of business is no longer to uphold shareholder primacy, as its mission statement has declared for decades, and is instead to ...

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Birthing a New Social Contract Between Business and Society

B the Change Weekly: August 23, 2019Delivered on Fridays, B the Change Weekly delivers the most important and most relevant stories about people using business as a force for good. The newsletter features a weekly note from the B the Change team alongs...

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