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B the Change Blog

B the Change promotes stories of people using business as a force for good.

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Convening Conversations to Build Industry with Purpose

How Chandos Construction Is Helping Leaders Rethink the Role of Business in CanadaModerator David LePage, far left, leads a panel discussion with, from left, James Boettcher, Jeff Loomis, Tim Coldwell, Wayne Chiu and Michael Selci. The panel was part o...

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Is Your Business Structured to Achieve Your Purpose?

B the Change Weekly: August 2, 2019Delivered on Fridays, B the Change Weekly delivers the most important and most relevant stories about people using business as a force for good. The newsletter features a weekly note from the B the Change team alongsi...

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The Power of Purpose in Driving Better Bottom-Line Business Outcomes

The Power of Purpose in Driving Bottom-Line Business OutcomesWhy Valuing People and Planet Positions Businesses for Success in the 21st Century and BeyondEncore Renewable Energy, a Certified B Corporation, works on renewable energy projects that create...

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B Lab’s Vision for Systemic Change: How Champions Retreat Pushes the Movement Toward that Goal

Annual Gathering of North American B Corps Builds Movement of Business As a Force for GoodB Lab Chief Marketing Officer Anthea Kelsick, left, and Co-Founder Andrew Kassoy.When a company joins the community of Certified B Corporations, it signs onto the...

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How the Sustainable Development Goals Provide a Framework for Impact-Minded Businesses

B Corp Strategies for a Sustainable Future: ‘Finding Real Solutions to the Problems That Matter’In the face of large-scale global challenges — from poverty and hunger to social justice and the climate crisis — businesses with an eye toward the future c...

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Structural Inclusion: What It Means and Why It Matters

Why It’s Vital to Review the Workplace Foundation Before Effective Diversity and Inclusion Work Can BeginLast year, when our team sat down to review our Inclusive Economy Challenge goals and metrics, an employee posed an honest yet blunt question: How ...

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Supporting Social Entrepreneurs and Mindful Funders for a New Economy

Chuck Brown Connects Impact Investors with Social Enterpriseshttps://medium.com/media/d5e23e731d82466f09dbbe76a5042b24/hrefChuck Brown is the founder of Orion Advising, a consultancy in service of social entrepreneurs and investors seeking a just trans...

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B the Change Week in Review

Around the globe, businesses looking for long-term success are turning toward practices that consider the impact of their operations on the environment and workers, customers and communities. By certifying as benefit corporations, these businesses take...

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Upending Shareholder Primacy Around the Globe

B the Change Weekly: July 26, 2019Delivered on Fridays, B the Change Weekly delivers the most important and most relevant stories about people using business as a force for good. The newsletter features a weekly note from the B the Change team alongsid...

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Conscious Capitalism: Beyond Corporate Social Responsibility?

The future of business will require companies to do more than add on a CSR program—purpose will need to be incorporated into the business model and integrated into the entire organization. Photo by Pixabay.Certified B Corporations have taken a bold sta...

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B Corp on Track to Reduce Workers’ Carbon Footprint While Traveling

Better Places Joins Program That Encourages Trains Over Planes(Photo by Ryan Tang on Unsplash)Better Places, a Certified B Corporation and trailblazer in sustainable travel, recently joined the Climate Perks program that rewards workers for choosing tr...

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Motivated by the Heart and Building Purpose-Driven Businesses

Social Entrepreneur Leads B Corp Through Nearly 30 Years of Brand-Building and Over $2M in Community Contributionshttps://medium.com/media/774dd789d072ff433f4db9f960ca5be8/hrefRuss Stoddard is the founder and CEO of Oliver Russell, a socially geared bu...

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Business Sustainability: Natura Shows an Authentic Commitment to Purpose

With Move to Acquire Avon, B Corp Natura Broadens Beauty Network and Strengthens Long-Term Strategy“Ding dong, AVON calling!” was a catchphrase in the ’60s that represented more than door-to-door direct selling of cosmetics; it represented financial in...

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B the Change Week in Review

People increasingly are looking to connect with businesses that go beyond the profit-only operation. The Certified B Corporation community does just that by embracing a better way of doing business. Through certification that shows their supply chains ...

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5 Ways Your Business Can Take Action on the Climate Crisis

From Employee Involvement to Recycled Packaging to Sustainable Travel, UK B Corps Share Earth-Friendly TipsBusiness has a huge impact on the planet. With this comes an opportunity to change, improve and take action. Certified B Corporations believe in ...

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