B the Change Weekly: November 15, 2019

(Photo by Markus Spiske on Unsplash)

Delivered on Fridays, B the Change Weekly delivers the most important and most relevant stories about people using business as a force for good. The newsletter features a weekly note from the B the Change team alongside insight and context on the stories we share here on Medium. Below is our latest roundup. To receive these insights directly in your inbox, sign up for B the Change Weekly today. Now on to the good stuff:

You can’t manage what you don’t measure. And you can’t take meaningful measurements if you don’t know what elements will move the needle. That’s the idea behind the B Impact Assessment, which measure a business’s impact on all stakeholders across all parts of the organization.

By completing the assessment as part of the process to become a Certified B Corporation, companies get more than a score — they gain valuable insight into which parts of their operations they can improve (and how), and can benchmark their tangible improvement year over year.

This week, we share how B Corps can use the assessment to measure what matters — and take action accordingly.

2 Online Tools to Build a Better World

A new online tool designed to help businesses reshape their practices and lead by example as they pursue the Sustainable Development Goals pulls from B Lab’s B Impact Assessment and the Ten Principles of the UN Global Compact. So how does the SDG Action Manager (set to launch in January 2020) differ or overlap with the B Impact Assessment?

You’ll find those answers and more in this new FAQ from Susmita Kamath of B Lab on B the Change that explains and compares the two and outlines how businesses can best employ each.

What’s the Value of Certification?

The growing number of third-party certification options for businesses reflects growing interest in verified impact. But their proliferation also muddies the market waters, creates confusion among consumers, and has businesses wondering if it’s worth all the effort.

Learn on B the Change how the right mix of certifications provides businesses with new tools for improving operations, creating communities among certified companies, and ensuring high-quality practices along the supply chain.

A Stamp of Approval — and Transparency

As more people look to vote with their dollars and do business with companies that align with their values, they also seek reliable sources to evaluate and verify their options. The B Impact Assessment serves as one informative, free measurement tool that’s available for any business to use.

On B the Change, learn how the 200-question assessment evaluates each business for its impact on community, customers, workers, environment, and governance — and how it serves as a market differentiator in the banking industry.

Stay in the Know

Here’s your chance to catch up on all the good stuff we shared this week:

B the Change gathers and shares the voices from within the movement of people using business as a force for good and the community of Certified B Corporations. The opinions expressed do not necessarily reflect those of the nonprofit B Lab.


Use These Tools to Measure and Share Your Company’s Impact was originally published in B the Change on Medium, where people are continuing the conversation by highlighting and responding to this story.


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