How the Bark Media Team Helps Impact-Driven Brands Share Their Unique Missions
Jessica Kellner is one of the four co-founders of Bark Media, a Certified B Corporation in Lawrence, Kansas. With more than 40 years of combined experience, Jessica and the other members of the Bark Media team specialize in helping beneficial brands thrive by authentically connecting with their audience.
Bark Media sees marketing as more than just a means of favorable metrics. It views it as an opportunity, almost an obligation, to build a relationship with a community around your brand and company.
In this episode of the Grow Ensemble Podcast, Kellner shares a list of insights. She also dives into Bark Media’s unique marketing approach, key lessons she has learned while growing a business, and practices she finds essential to elevate a brand’s impact and create sustainable success.
Bark Media is part of the community of businesses that have used a third-party verification of their impact. Use the free B Impact Assessment to evaluate your company’s impact on all stakeholders, including the environment, your workers, your community and your customers.
A few favorite takeaways from our chat with Kellner:
- Why authentic storytelling is a valuable marketing tool.
- The importance of collaborating with others in your industry and being involved in the right communities for your business.
- The fundamentals every brand needs to execute an effective communication and marketing plan.
- The biggest challenge Bark Media faces daily and how its team makes strategic business decisions.
B the Change gathers and shares the voices from within the movement of people using business as a force for good and the community of Certified B Corporations. The opinions expressed do not necessarily reflect those of the nonprofit B Lab.
Using Authentic Storytelling to Build a Community Around Your Brand was originally published in B the Change on Medium, where people are continuing the conversation by highlighting and responding to this story.
