B The Change Weekly: May 15, 2020

(Photo from Nick Bolton on Unsplash)

Delivered on Fridays, B the Change Weekly delivers the most important and most relevant stories about people using business as a force for good. The newsletter features a weekly note from the B the Change team alongside insight and context on the stories we share here on Medium. Below is our latest roundup. To receive these insights directly in your inbox, sign up for B the Change Weekly today. Now on to the good stuff:

“It takes effort and purpose to go looking in on someone else’s world, and so many of us before the pandemic only paid attention to what was affecting our own. We were lacking empathy and the capacity to understand or feel what another person is experiencing from within their frame of reference — that is, the capacity to place oneself in another’s position.”

The global pandemic has hit all of us, to varying degrees, as reflected in the above words from B Lab’s Director of Equity, Diversity and Inclusion Ellonda L. Green, Ed.D. And while COVID-19 has separated many of us physically, it also has created the opportunity for new connections through empathy — a powerful emotion that the Certified B Corporation community can use to redesign and rebuild capitalism.

This week B The Change Weekly shares how B Corps demonstrate the necessity and power of empathy and equity in our work and our personal lives — and why those values must be crucial components for us to remake capitalism and shape the future of business.

Practice Transparency and Empathy to Find Stability

While having our lives upended by a global pandemic was not a choice, we can turn to transparency, empathy and planning to adjust our lives and business strategies.

On B The Change, Christina Marie Noel shares 10 strategies she has learned — while transforming her career and helping mission-driven organizations thrive — that can help us come out of this crisis stronger.

Strengthening Workers’ Financial Health

With record unemployment and economic distress, it has become even more evident that the majority of Americans are living paycheck to paycheck — and why it’s vital for businesses to help workers with financial wellness as well as physical and mental health.

In this Grow Ensemble podcast summary, Ennie Lim, founder of B Corp HoneyBee, shares how her own personal financial crisis motivated her to create a financial services business rooted in empathy and authenticity.

The Role of Empathy in Rebuilding Capitalism

The COVID-19 pandemic has revealed what many in the B Corp community and others who work in Justice, Equity, Diversity and Inclusion (JEDI) knew: Capitalism hasn’t worked, and certainly not for everyone.

Ellonda L. Green, Ed.D., B Lab’s Director of Equity, Diversity and Inclusion, says the scales have shifted so that more of us will be equipped with something we didn’t share before: “empathy and the capacity to understand or feel what another person is experiencing from within their frame of reference — that is, the capacity to place oneself in another’s position.”

Stay in the Know

Here’s your chance to catch up on recent articles:

B the Change gathers and shares the voices from within the movement of people using business as a force for good and the community of Certified B Corporations. The opinions expressed do not necessarily reflect those of the nonprofit B Lab.


How Empathy Can Inform the New Capitalism was originally published in B The Change on Medium, where people are continuing the conversation by highlighting and responding to this story.


Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.